At this precise moment, there are 233.7 million individual blogs on Tumblr and over 410 million people view just a tad over 1.420.000 new posts a day that get published on WordPress. These are just some of the official data released by the respective blogging platforms.
With additional hosting platforms for blogs like Blogger, TypePad and many others, it would be an understatement to say that the blogging community is getting bigger and more influential by the minute.
According to one estimate, WordPress can account for around 4% of the entire Internet. That is a very high stake considering it is held by just one platform. Given that the Internet has become the most important medium in our everyday lives, one must notice the growing importance of all these different blogs.
We can all witness the success of The Hufington Post. HuffPo, in its abbreviated form, more commonly used moniker, is essentially a blog, or they at least started out as one. Now, they are one of the most popular political news sites and they have even won a Pulitzer Prize.
Apart from HuffPost, the digital greats like Mashable, Gawker and Engadget are one of the 15 most popular blogs. People not only visit these blogs every day, but they also download their apps to their phones and tablets, they get news alert notifications and most importantly, they consider these blogs to be reliable sources of information.
However, most blogs have not become household names, nor have the intent to do so. Some blogs are run by foodies or fashionistas. Other is run by tech geeks or handy people. The Internet is overflown with blogs with recipes, DIYs, interior design, hair-dos, the right wrench, rants, advice, and opinions about any topic possible.
With podcasts, or the audio blog, and vlogs, people have been blogging now more than sisters Brontë.
With this many blog entries and blog runners, how does one stand out?
By following our 7 easy steps to turn your ideas and research into amazing articles, your blog will be counting more visitors than the Eiffel Tower.
#1 – Collect the necessary information. This is the most important part in producing any form of writing, blog included.
A good blog offers information derived from other sources, an excellent blog offers an expert opinion on the matter. Information is what you base your opinion on. To have a strong opinion, you need to have a firm grip on the matter.
General information is accumulated throughout the years. One could say that it reflects one’s life experience and interests. From education to knowledge acquired from reading and talking to other people, to media coverage, general information of a person is a mirror of their intellectual aspirations.
The more filled the general information pool is, the more susceptible to receiving new knowledge the person is. Someone with a hefty education and interests can adopt new conversation and writing topics in a heartbeat.
On the other hand, more specific information is something any of us can find, but not many are able to fully understand. In this instance, specific information is anything related to the blog post.
It is expected of any decent blogger to be narrowly informed about the object of their interest and that they are able to convey it in a manner comprehensible to a larger audience.
#2 Not only is it important to gather the information, but it is also highly important to scrutinize the information.
This means that you need to comb through everything you have collected and look at it from a critical stand. Think about the information from any possible angle. By sifting through information this way, you get more familiar with the matter, you get ideas of how to use the information. By repeating this process, you see new folds to the same story.
Additionally, you should discard the information that you won’t need, something that may misguide you in your thinking. By this we mean anything that is not relevant, that is just esthetical but vapid.
#3 – The simmering. Just like with food, simmering is necessary to make all ideas well-done. You wouldn’t like to end up with a half-baked idea, now would you?
This process doesn’t include much work per se. However, this part relies heavily on your intellect to engage in other activities while simmering the idea in the background. The human nature itself helps the process.
You are not able to forget about something you have been working on, even if it is not something you are aware of at the moment. Think of it as of your constant unconscious activity.
In order to help the process, you should immerse yourself in a good book, or listen to uplifting and inspiring music. Having a conversation is a great way to distract oneself from actively working on an idea. So is going to the cinema.
When the idea is ready, you will become very aware of it.
#4 – The boiling point! Or the rush of ideas to your head. All the answers and solutions are becoming accessible. This step is the most intense part of the process. Unfortunately, it is the shortest one as well. So you mustn’t waste it.
How do you use this fountain of epiphany? WRITE IT ALL DOWN! You don’t need a pen to jot something down nowadays, you have apps for that, and they are always with you. You can either type into a note-taking app of your choice or use voice recording software if you are not a fast typist. There is no reason why any idea should run past by you.
#5 – Giving your idea a written form is the only logical step. By using the information you acquired about the topic you have in mind and the general information gathered throughout life, sculpt the sentences that will channel your ideas to your readers.
And remember to always use facts to support your ideas. Protect your integrity.
#6 – Share your idea with the world. By making your ideas accessible, you are giving them life and other people are gaining from reading what you have written. Not unlike a bee spreading seed of the most beautiful flowers.
See, that was a good use of general information.
By inviting readers to interact with you, you are prolonging your blog post’s digital life. More people will show interest in it. It will be shared and talked about. And your blog will have an increased number of visits.
The interaction with other human beings is just what you might need to ignite new ideas. You should always value intelligent feedback.
#7 – Go through all the steps again with this newfound information.
After you have received some constructive criticism, and you believe that you should keep working on the idea or story, go back to step #1 and include the information from the feedback this time. Repeat all the other steps as well. If you put this much effort into anything, the results will be more than satisfactory.
If, however, you do not wish to dwell on the same idea, go on to the next one. There is always a next one.
Hopefully, some of you will find these steps useful. By following these steps, you could make a brand out of your blog and yourself. Or you would at least provide original and well-thought-through content. I know I appreciate that.