Welcome to another page critique! About pages, PR pages, product pages and so on are critical in helping you meet your bloggy goals. Each week I dissect a page on someone’s blog as a way to refine it into being more awesome. Read, learn and apply these tips to the important pages on your own blog. Here we go!
Blog: Moneywise Moms
Page: About page
Gina’s blog is about family finance and frugality. She encourages busy moms to pay off debt, stick to a budget, and incorporate frugal family fun into a well-balanced life. With her About page, she hopes that readers (and sponsors) will get a sense of who she is, why she’s qualified to write on these topics, and figure out where to go next. Gina said that she struggles with keeping this page concise but including important information. She said it feels outdated because she changed her blog from a coupons/deals blog (started in 2008) to a broader family finance blog, but through a frugal lens. The story that’s currently there appeals to media because they mention it a lot, but she said it doesn’t seem like who she is six years after starting the blog.
- Great picture of you on this page! Other than your picture, there isn’t much visually on this page. I do have some suggestions, of course.
- Add subheadings for a little color with your text. You don’t need a ton of text on the page to make it worth adding some subheadings. An added bonus is that it gives readers snippets of text to skim to the section most relevant or interesting to them (such as a reporter).
- You can also include thumbnails of images that relate to the topics on your Start Here page. People might be more enticed to click over with some visual references to the topics you write about.
- You might also include icons for the RSS and email subscriptions instead of links. You could even create an email subscription box to include at the bottom of this page to draw more attention to it.
- Since some readers of this page are members of the media, you might want to include a few logos of well-known publications in which you’ve been featured. They logos could link to the article on that publication.
- This page links from your navigation menu, which is great. You could also mention it on your Advertising page for potential advertisers who want to know a little more about who you are.
- You have a link that says you were featured in the media, but the link goes to a post called Because I Don’t Say It Enough where you thank your readers. However, when I hover over the anchor text “in the media” the URL shows a media related link. Perhaps the page was deleted so it’s redirecting to the new page? Just need to fix that so it links to the Media/Press page.
- At the end of the page, you suggest readers to click the link to read a post describing what it means to “subscribe” to your blog. However, I think of the About page and linking to the most important parts of your blog. People are in a hurry so you don’t want the one article they click on to be a post that doesn’t focus on your blog’s topics. I suggest just saying something within the paragraph and nixing the article. Something like “To get new posts delivered straight to you, be sure to subscribe via email or RSS.” People will chose what they know so if they don’t know what an RSS is, they’ll do email. By nixing the article link, you’re ending with a call to action that will help build your audience.
- I really love the tone of this page. Very approachable and informational too.
- Overall, I really think the content is great. However, as you mentioned, it doesn’t fit with your blog any longer. That means it’s time to revamp it a bit. Based on what you’ve told me (you’re a family finance blog, not coupons-only and that the media likes your story), I have some suggestions.
- First, consider starting with more info about what your blog is about and convince the reader that your blog is the right place to be for them. What is your audience looking for? What do they struggle with? Call out those “pain points” then explain how your blog can help. The reason I suggest starting with this versus about you personally is that your blog isn’t a personal stories blog (though I’m sure you weave in stories, as you should!). Of course, there’s no right or wrong order so see how it flows and if you like leading with a little about your blog, then following up with information about you.
- As far as the information about you goes, I think it’s still important to tell readers that you’re a SAHM and how many kids you have (just be sure to keep the ages updated). I think the BOGO comment is really cute, too. What I think you can cut here in the story about you moving to California and the job change from grant admin to SAHM. Those bits seem less relevant to where the blog is at now, especially since that all occurred years ago.
- Also, credibility is important no matter what you write about, so you want to keep your background in the forefront. That doesn’t mean it has to be first, but not last either.
- Instead of your third paragraph about reducing household expenses, I think here is where you could show off the broader array of topics you write about. You have quite a few great topics within your navigation menu, but which ones are your most popular and traffic-driving? Mention those here. I would also make this section visual as I suggested in that section above.
- With that section, though, flip the focus to more reader-focused. For example, instead of saying “I share my strategies…,” say “you’ll find strategies that work…” Remember that “you” is one of the most powerful words in writing!
- You should also include a little section that reaches out to a reader who might be a part of the media or potential advertiser. Add a sentence about working with you then link to your Advertising page. You can also link to your media page here and include the logos of some well-known publications as I mentioned in the Visual section.
Let me know your thoughts on the critique in the comments below. If you have an extra moment, head over to Moneywise Moms and give Gina some comment love.