Welcome to another page critique! About pages, PR pages, product pages and so on are critical in helping you meet your bloggy goals. Each week I dissect a page on someone’s blog as a way to refine it into being more awesome. Read, learn and apply these tips to the important pages on your own blog. Here we go!
Page: About page
- The photo of you is a good one and I like it in black and white!
- When you land on the page, you only see the image before you have to scroll down. Perhaps move your “Hi! I’m Carrie! Welcome to Chockababy!” underneath the page title in order to give a little welcome before your picture and see how that looks.
- One way to add some color onto this page is to change the color of your headings instead of just using black. You could take a blue shade from the ocean in your blog header to use for this.
- Your page’s content isn’t too long but it’s all one block of text. Adding subheadings to different parts of your page will add some color and ease readability by breaking the text into smaller chunks.
- Another way to add some visual oomph to this page is to include some images. You mentioned being concerned about people stealing pictures of your kids. You can always include watermarks on the images. Picmonkey has a tutorial explaining how to do this. If you’re worried about sharing pictures of them regardless, then at least add some pictures on this page related to some of your blog posts to give readers a sense of what you write about.
- You have a link to this page in your nav menu, which is great of course.
- I also typically encourage bloggers with personal blogs to include a little About Me blurb in the sidebar as well. Think of it as greeting someone at your front door, then inviting them in to learn more with a link to this page.
- One major element missing from this page is a way to get to your blog posts. Your About page should be peppered with links to your best posts and posts that are relevant to what you say on this page. For example, you talk about food allergies so this page should link to some of your posts related to food allergies.
- From reading your page, I get a good sense of your voice, which is friendly and approachable. I know you wanted your page to sound personable and I think it does. Nice!
- You mention that the story behind your blog name is a long one, but you wonder if you should share it. I definitely think so! If you can, try to whittle your story down to a paragraph or two. If that’s not possible (I don’t know the story so I can’t say), then you could always write a blog post about it or create a new page with the full story, then link to that page from here. I love your blog name so I bet people would be interested in reading the meaning behind it.
- The first sentence or two of any page should immediately grab someone’s attention. Instead of saying “I hope you will join me,” jazz up your intro a bit with something more direct and colorful. An example: “Chock-a-WHO?”
- Overall, I think your current content can be shortened and then you can add some other content related to your blog. Funny enough, a blog’s About page should be about more than just the personal side of your life! Share a little about your blog too. Some of your bigger topics might be evident since they’re part of your navigation menu, but most people won’t take the time to click on all of those if they’re just trying to get a sense of what you write. On this page, create a section (starting with a subheading) that tells readers more about your blog. Link to popular posts, helpful posts and other posts that really show readers the essence of your blog.
- While readers definitely want to get to know you and your family better, they also want to know about you! While little bits about you are weaved throughout the text, consider adding a paragraph that’s solely about you.
- In the description you shared about your blog, you mention that you write about mommyhood from the perspective of a “real mom” who wants to support and encourage. On this page, you don’t expicitly say this. It would be great if you shared your thoughts about why it’s important to encourage other moms instead of judging them. Then you could link to a relevant post or two.
- Finally, I notice that you work with brands and have a product reviews page. PR folks often visit an About page to get to know more about a blogger. Add a section in here about the work you do with brands and use it as an opportunity to get a PR rep to contact you. You don’t have to write a lot here; just enough to let brands know you’re open to working with them.
Let me know your thoughts on the critique in the comments below. If you have an extra moment, head over to Chockababy and give Carrie some comment love.