Pinterest, you know I love you but your search box sucks.
Pinterest is a visual beauty.
Good for us people since we love visual things. Bad for search engines since they can’t see images.
Like Google or other search engines, Pinterest relies on words to actually know what a pin is about. Unlike those search engines, the image name doesn’t matter. What matters is the pin description because Pinterest considers that one big fat alt tag.
If you don’t know what an alt tag is, it’s basically alternative text that tells search engines what a photo is about (since they can’t actually “see” the photo). In Pinterest, you have 500 characters to describe a pin. That, my friends, is what Pinterest searches.
So, the search box suckage is partially our fault because we’re crummy at describing things. But even when we do a good job adding a pin description it still doesn’t work. That we have no control over (at least to my knowledge).
Here’s an example of something funny that I came across on Pinterest.
You KNOW that’s been pinned a ton. I mean, it’s about yoda for crying out loud.
Now, if I actually try to search for it using the phrase “yoda pie,” here’s what I came up with.
FIVE ENTIRE RESULTS. In ALL of Pinterest. And I even tried to capture more results by just saying “yoda pie” instead of “yoda pie chart.” So while you may be searching for “chicken recipe” you’ll only get search results that actually say “chicken recipe” which I doubt all that many people are typing into the pin description box.
How You Can Improve the Pinterest Search Feature?
It’s a bummer that Pinterest can’t work better than that, but each time we pin something, we can improve the searching just a wee bit. How?
Add a Little Description
If you are pinning using the Pin It bookmarklet, it won’t add a description so you’ll need to do it. No need to do any keyword research or make your description devoid of any personality, just try to at least add a word or two that will help describe the pin.
Pin descriptions like this are helpful (the first two probably pulled into the description automatically):
But pins like this aren’t so much help:
Does it matter if you don’t add a description each time you pin or re-pin? It’s a gray area. For that pin on the left with the animals, I doubt many people are searching for a lion riding a horse. For that center one, adding a simple thing like “I love this motivational quote” would help if someone searches “motivational quotes.” And on the right? How about “love this! cool furniture idea!” or “love! chest of suitcases.” It’s hard to know what people would search for though so don’t overthink it.
Take control of your own blog
Even if you can’t be bothered to do anything with other pins, at least take control of ones from your own blog. When someone pins something from your blog, do the work for the pinner so you can be sure it includes the keywords you want. You can use a Pinterest Pin It button that pulls in your blog post title (it’ll get you writing better post titles too). I use the Digg Digg plugin but you can use a plugin just for Pinterest or even just create the Pin It code for a particular post.
Maybe Pinterest will eventually change some things on their end to improve the search feature but until then, we’re stuck with it.
So, what experiences have you had with the Pinterest search feature?
Pssst… on Monday, February 27, I’ll be announcing all the details about my new online course so stay tuned. I can tell you now that newsletter subscribers will get first dibs at a spot in class so join the email list if you haven’t yet!
Momcomm gives blogging chicks practical, can-do tips for writing, blogging and using social media (and sometimes a snarky rant).
I'm a mom who loves marketing, photography and all things social media. I have two boys whose claim to fame is that they were born on the same day... three years apart.
Twitter: complicatedmama
says:
Great post! I do all of what you said when I want something to be found with a search- but honestly? I think Pinterest’s search function just kind of sucks period.
Look at this pin I posted last week (I actually did a bunch for me and my client) during Toy Fair.
http://pinterest.com/pin/237001999110223571/
I tagged it Toy Fair. I even created a board called “Toy Fair” for my client-
http://pinterest.com/thebigtoybook/toy-fair-2012/
and NONE of it shows when you do a Pinterest search for the term. Frustrating.
NB A board search for ‘toy fair 2012′ and another board search for ‘toy fair’ yield results with your board http://pinterest.com/thebigtoybook/toy-fair-2012/
in the top dozen.
Cheers,
Steve Buzz
Twitter: AlisonSWLee
says:
I Pin mostly desserts so I always type out exactly what it is, which is not a hard thing to do, as I Pin directly from the sites themselves, that already HAS the description. What I find hard is when I Repin and the description is lacking, I have no idea what it is exactly, so rather than run the risk of getting it wrong, I just go with the original wording.
I do think I can reword some of my Pins for quotes.
Great post, Melissa!
Alison@Mama Wants This recently posted..11 Questions and Answers
Oh yes! I hate the Pinterest search. Every time I put something in, I only get a handful of pictures and I KNOW there are more in there. Really wish they could figure out some other way of categorizing them.
Carolyn West recently posted..It’s Tax Time – Making it a Little Easier with X-ACTO #XACTO
Twitter: janmary3
says:
Should we tag Pins with the # key the way we do for Twitter? Will that help/make a difference?
Thanks
Looking forward to hearing about the course
Janmary, N Ireland recently posted..Half Term in Ballycastle
This is a great post. I also was very not very happy with the pinterest search. I will be following your tips from now on, and hope that the pinterest search engine will get better day by day.
Thanks for sharing.
-George
George Peters recently posted..how to seduce a woman
Twitter: tryitmom
says:
Great post! I know I need to get better at this.
The only thing I hate more than Pinterest Search is when a pin goes nowhere. There are so many great pins out there with missing links! People are missing out on a ton of traffic!
Kimberly recently posted..Preschool-Approved Valentine’s Day Treat
I’m so glad someone said exactly what I’ve been thinking! The thing people do with just putting a period in the description REALLY irks me. Sometimes I think I repin stuff just so I can change the description
Trish recently posted..Hello, Linky Followers
Twitter: boilerchick
says:
You’re right about there lousy search function on Pinterest. I don’t even try to search on there. If I want to search for a recipe, I go to Foodgawker. I have the “pin it” widget and it works pretty well.
Laura Jane @ Recovering Chocoholic recently posted..Is the Scale Friend or Foe?
Twitter: TheWineabe
says:
Thanks for sharing. Yes, search function stinks. I was thinking it was me for a while! LOL! Glad it isn’t!
Good reminder to put good descriptions in … I’ll have to go back through and do that. Thanks!!
Suzanne @ The Wine{a}be recently posted..Predator Old Vine Zinfandel
Twitter: vanrad
says:
Thanks for that! Great advice. Will try to apply it from now on.
I wanted to ask you, when I press the Pin it button on your blog it gives me a whole bunch of options for pictures to pin. As it should. Where did you find the code for this button? The button that pinterest gives requres you to choose a photo and the web page it links to in advance and its just so inconvenient.
Vanja @Emma’s Lunch recently posted..Handprint Carnival Masks Craft
It’s a WordPress plugin called Digg Digg! It lets you add Pinterest, Facebook, Twitter, etc. buttons at the bottom or top of your posts with no coding on your part. Not sure of any Blogger alternative for it though!
Oh yes! I have problems with the search on pinterest all the time, but at least now I know Im not the only one. Thanks for the tips Melissa will try them out next time.
Clair recently posted..3D Models Art
Thanks for confirming my suspicions about Pinterest Search… definetly good to know it wasn’t just me! Great post by the way
Thank you! This is the first thing I’ve been able to find about people having the same problem with the search feature. I’ve found a billion articles on how great it is for brands and individuals, yet no one seems to acknowledge the fact that the search function is awful, which is surprising considering that seems pretty important for a brand to even be successful there.
Pinterest is the most happening thing currently in the social network market and is also attracting lot of new people. To be honest I learned something new in this post even if its my first time to know.
Isabelle Ewers recently posted..constructionhelpz
Not one of my embroidery design pins are searchable. I hope they fix this soon
Hi Melissa,
Enjoyed your post about the problems with searching on Pinterest and agree with the frustration! I wanted to point out though, that if a Pinner highlights descriptive text on the page they are pinning from before they hit the “Pin It” button, the Pin Marklet will pull that info into the description field for them; no typing required.
I didn’t read all the comments, so if someone already mentioned it, forget I did
Best, JoClare
Very good commentary on Pinterest. I wish everyone who has a Pinterest account could read this. You might like to watch this short video my friends and I made spoofing Pinterest. I’ts good tongue in cheek humor. http://www.screenflex.com/videos/pinterest/
I am sharing this video with all my friends, This video it’s very cool, it looks like you guys are heaving lots of fun, Way to go!!!
What if you add all those wonderful descriptions to your pins and they still don’t show up when people search? I added a couple of my handmade cards to one of my boards and used good descriptions, like Fuzzy Bunny Easter card. When I search for Easter Cards, it does not show up….have no idea where I an going wrong??? UGH!
Great article!
I have the same issue. I can describe an item to a tee (a specific kitchen, light etc) and my PIN’s won’t show up in the search. It’s as if they don’t exist and yet I know they’re there.
My biggest annoyance with Pinterest’s search is the repeated photos. There has to be a way of filtering down repeated entries. Sometimes you get pages and pages of the same photo.
None of my pins show up in the search. I’ve had this issue since I joined. I use descriptive text. I will be closing this account soon and leaving pinterest.
Very good tips – repinning to my Pinterest board with Pinterest pinning tips, http://pinterest.com/viralworkforce/pin-it-on-pinterest/
Do you know of any way to search specifically Pinterest comments?